Why I Restrategized My Instagram Profile


I have always had such a weird relationship with Instagram as a personal user. For business? I understand it in and out and thoroughly enjoy it so much I’ve made a career out of it lol.

But as an individual, I’m so insecure on Instagram. I have tottered between wanting to be a professional blogger and influencer and wanting to just let go of my aesthetic obsession and just share fun moments/memories. I have spent more time than I care to admit trying to curate my life to fit my feed, and truth be told…I can’t do that anymore.

I’m writing this post because I know for a fact I’m not alone here. It’s so easy to get caught up in the comparison game, worrying about whether engagement was responsible for your low likes or if people actually didn’t like your photo enough to like it. Did that guy see your story, has he liked your post…it’s so exhausting, and I’m here to tell you that you’re not crazy for feeling those ways and that you aren’t alone either. Mute people, block people, physically delete the app to gain space, post a blurry photo (that last one hurts my soul) but the point is…do you.

Sometimes I wish all engagement was hidden lol at least for personal use. Sometimes I want to delete my own account and focus on my work ones. So the message here is to do whatever you need to make Instagram work for you. It wasn’t working for me, and so I restrategized (and yes, I will still use a strategy because I do this for a living and I don’t know how to not).

My sister Natalia is probably reading this saying here we go again, because at least once a year I tell her I’m ready to make my personal Instagram personal. And I do…for five minutes, then I pull back. But at this point, I’m honestly ready (and I guess secure enough) to maintain an aesthetic while worrying less if I’m sharing more of my personality and memorable moments. When you follow @jessicasorentino on Instagram, you’ll see photos of me and the people in my life. You will still see pretty posts all edited with the same preset, and detailed stories, and snaps sharing both Relevè and Nest. While it’s still slightly curated, it’s waaaay closer to my life than my feed has been in YEARS.

Oh and I own two businesses and run their accounts so, that’s where I can express my IG creativity and flex expertise. There, and with my clients. So I’m making it work, and hope you can find a way to do so too (and I’m here for you if you want to talk it out).

xo, J

meet Jessica

My name is Jessica Sorentino – I live in the burbs of Manhattan and I own Curated, this lifestyle blog focused on health + wellness, style, life running my businesses Relevè Branding Agency + Nest, and more! I love to read, brunch, go for runs and savor a great drink. Follow me on Instagram at @jessicasorentino.

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